When Social Goes Social

February 10, 2014  |  26 comments

By Katerina Román

Buzz… Buzz… Oh, my phone just rang!  I wonder who commented on my new profile pic or favorit-ed my retweet!  Maybe I’ll get more followers!!!

Sound familiar? Well, I for one, am guilty as charged.  Since I opened my very first social media account nearly a decade ago, the movement of building a global network through pictures and posts online has absolutely fascinated me. While the premise of this social networking may seem narcissistic to some, ‘networking’ is the operative word here, and when used wisely can facilitate life-changing connections.

A little over a year ago, I was introduced to the Network for Teaching Entrepreneurship’s South Florida branch. During that time, a group of about 10 of us attended the first ‘E-Council’ meeting together at a local Miami restaurant, and all those who passed us could literally feel the enthusiasm and optimism surrounding our table. As this group of young professionals exchanged ideas about potential fundraisers and companies interested in incorporating a charitable component to their office environment, I sat back wondering how I could add value. I remembered an article I found on Twitter through an account that provides free resources to nonprofits, and that’s when it hit me! I’d help by offering my skills through a volunteer effort that seamlessly fit into my routine – social media.

Since then, both Nicholas Vollten and I spearheaded all efforts surrounding the planning and execution of NFTE South Florida’s online ‘voice’, trying our best to capitalize on the trend of being socially aware via social media. Our weekly adventures developed into the perfect way for us to volunteer and support an organization we came to appreciate and care for very quickly. As months passed, every meeting and event reminded us how important this cause to educate and train our youth on the prospect of starting their own business truly is.

With this in mind, we are asking all individuals reading this to stand up and do something – Yeah you, sitting behind your laptop screen! Although neither of us could claim to be seasoned professionals within the realm of social media, we were two individuals eager to share what we know with others to hopefully help build up our community, one tweet at a time. We’re not calling on experts. In fact, learning through this experience was part of the fun. All that we ask is that you consider what unique talent you have, and how you can use it to help #StartItUp.

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