General Information Collection and Use
Our primary goals in collecting personal information are to provide you with a smooth, efficient, and customized experience, to send you information upon your request, and to thank you for your support. In addition, we may use such information to improve our marketing and promotional efforts, to analyze site usage, to improve our content and product offerings, and to customize our Site’s content, layout and services.
Personally Identifiable Information
We collect additional information from you when you are interested in donating time, money, or other resources to NFTE, when you wish to make purchases from the NFTE Store, or when you wish to provide us with on-line comments or feedback via our Site. When you make a donation on-line or make purchases from the NFTE Store, information about you, including your credit card number, will be stored on a secure part of the Site for the purpose of completing the on-line transaction.
If you volunteer to make a donation of time, money or resources, we will request personally identifiable information about you, such as your name, address, phone number and email address. We seek such information to communicate with you and to facilitate the transactions as well as for the more general uses described above. If you agree by clicking “yes” when prompted, we may use the information that you provide to contact you and deliver information to you through, for example, email updates.
For donors, unless you specify that a gift be “anonymous” or otherwise request that your name not be listed, we may include your name in lists of donors that appear in NFTE brochures, on the Site, and in benefit programs to recognize the generosity of those who have given to our cause. We do not sell our donor lists to anyone, nor do we include the donor lists in any direct mail solicitations.
Third Party Uses
We may share some of your personally identifiable information with our consultants and service providers for the purpose of improving the Site and facilitating the services that it offers to you. In addition, we sometimes employ other companies and individuals to perform promotional, marketing and data analysis functions on our behalf, such as sending postal mail, removing repetitive information from donor lists, analyzing data, processing credit card payments and providing customer service. These companies and individuals have access to personal information needed to perform their functions, but may not use it for any other purpose.
The demographic information you provide is collected by us and may be disclosed in aggregate to third parties. This aggregate information cannot be used to personally identify you or your computer.
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